Hellmann’s Introduces New Spicy Mayonnaise

Flavored with a sriracha pepper blend and made with real chili peppers, Spicy Mayo delivers mild-to-medium spice to enhance any meal, including traditional mayo dishes like sandwiches, wraps, burgers and more.

You can find Hellmann’s Spicy Mayonnaise Dressing on shelves at local retailers beginning this May for a suggested price of $4.49 per 11.5-oz bottle.

To celebrate the launch, Hellmann’s is teaming up with actress and comedian Casey Wilson for the launch of “Get Spicy,” a contest that encourages people to spice up their meals and everyday lives. As the brand’s Spicy Ambassador, Casey will share her personal tips and choose the winners of the #GetSpicy contest.

The contest invites fans to share their best and most unique “spicy” tips for the chance to have their tip featured on limited-edition bottles of Hellmann’s and Best Foods Spicy Mayo this summer.

Starting May 10 through May 22, 2022, simply follow Hellmann’s or Best Foods on Twitter and then post a written tip for how you keep life spicy using #getspicy #hellmannscontest and tagging @Hellmanns to enter.

Hellmann’s Introduces New Spicy Mayonnaise

Entries west of the Rockies will use #getspicy #bestfoodscontest and tag @Best Foods.

The judging panel – Hellmann’s and Casey – will select the two grand prize winners. In addition to seeing their quote featured on Spicy Mayo bottles throughout the country, each winner will receive a spicy night out for two, including dinner at a top-rated restaurant of choice, an overnight staycation at a five-star hotel, as well as chauffeured car service.

Fans who enter the contest can also test out their spice level with Hellmann’s SpicyMeter, which will scan their Twitter behaviors and tell them how much spice they’re bringing the feed with a custom, personal spice rating.

Image via Hellmann’s

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